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Jump Start Internet Marketing Strategies Through P.T.A.

March 10th, 2010 Simon Leave a comment Go to comments

The Internet has become indispensable and practically no business, author or speaker can succeed without using the Internet as part of their marketing strategy.  Despite this, while many people use the Internet for their own personal needs, they are confused how they can actually use it to benefit the sales of their own products or services. 

You may share the confusion of others as to how Internet marketing strategies can work for you and where to begin. 

Regardless of what business you are in, the steps to Internet marketing success are very similar, and it might surprise you to learn they haven’t changed much in over a decade!  The problem is that most educational resources on Internet marketing tell you a piece of the process without identifying where on the timeline it falls or how it fits into the rest of the process. 

Avoid getting caught up on an individual strategy or tactic until you have identified your P.T.A., the basic steps you need to find success on the Internet:

P:  Plug-In

Discover and “plug-in” to where you currently fit into the Internet marketing process.  Are you a complete beginner?  Or perhaps you have some practical experience, but don’t know how to fit it all together?  Pinpoint where you fit into the process, then plug in to the resources and tools that you need for your specific situation. 

T: Team-Up

The next and most important step for any small business owner, author or speaker is to team up with those that can help implement the process.  Unless your profession is actually Internet marketer, you are better suited working at what you do best, not sitting at the computer trying to get a degree in Internet marketing.  And most people’s strategy of hiring a random website designer from Craigslist or oversees just because they don’t cost much rarely works. 

What you are looking for in outsourced help is someone (or a group of someones) who are interested and sensitive to your unique business and concerns, and who has a wide range of expertise in Internet marketing.  Since your business is always changing, you will benefit from forming a dedicated team now that will grow with you over the years and has the technical expertise to plan your business strategies for now and into the future. 

A:  Accelerate

Just having a website without a full knowledge of the Internet marketing process will result in never being able to fully realize the last step by accelerating your strategies to success.  Knowing a little of this or a little of that is useless unless you know the process and where you are in it, and have a team of resources available to help you implement it.  Once you have done that, your business success from the Internet will start to fly. 

Marty Dickinson is an entrepreneur and the founder of HereNextYear, Inc., a full service Internet marketing company in business for 15 years.  He specializes in Internet marketing solutions for the small business owner, speakers and authors.  Visit to see what HereNextYear has to offer and to learn more about their innovative new website packages fully integrated for ease with social networking and other Internet marketing strategies.


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