The Do’s And Don’ts Of Web Promotion

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May 15th, 2010 Simon Leave a comment Go to comments

I have written articles about website promotion in the past, however things on the internet are always changing and my opinions have now changed.

A good link building campaign is the main priority. Attempting to increase the number of backward links you have pointing to your website is essential. However you have to be careful. Here is a list of do’s and do not’s.

Do:

Increase the number of backward links pointing to your website slowly

Obtain backward links from within the same industry/market as your own

Build up the number of one-way links your website has pointing to it

Write articles and submit them to article directories

Add your website domain on all of your adverts, documentation and e-mails

Offer the visitors to your site the chance to sign up to a monthly newsletter

Offer the visitors to your site a free e-book

Write press releases

Do not:

Increase the number of backward links to quickly

Purchase link text ads

Just leave your website without any promotion, it will not grow on its own

Build hidden pages

In my opinion one-way links are vital. This form of backward link is without doubt the most sought after and are what will gain you the “most” ranking points. I can see no way in which they can penalise a site that is only acquiring these type of links. Whether your site is to do with fostering or to do with DVD authoring one-way links are the way to go.

The best and easiest way of obtaining these one-way links is by writing articles like the one you are reading. Once you have written the article, you then need to submit it to a number of article directories. You are able to add a link to your website on the bottom of the article and the hope is that other webmasters will want to include your article on their website, thus giving you a one-way link.

I have been writing articles for around a year and I must say it has done wonders for my businesses. The traffic to each of the websites that I run has increased in a big way which in turn has helped to increase the revenue earned from them.