The amount of time, energy and talent that goes into creating content for an online marketer’s article marketing and distribution convinces some to contract with a writing and spinning professional. However, if you prefer to do your own writing and spinning, here are some tips that I can offer to increase the efficiency of your efforts, always keeping in mind the objectives of increased traffic to your site and improved search engine optimization (SEO).

* Dedicate a regular time at least once a week to write articles. With other writing commitments including my website, this sometimes is quite a stretch for me.

* Make a list of the special submission guideline of each of the article directories to which you normally submit. Include specific elements such as minimum article length, number of keywords permitted, whether or not an abstract or summary is required, and so forth. Make sure that your article meets all of the criteria of all of the directories to which you plan to submit your article.

* To the extent possible, write from your own experience. People look to the Internet to find answers to their questions from people who have actual experiences. In your articles, don’t be too concerned with selling; just begin to build a relationship with your readers in order to gradually convert them into customers. Be real and respectful to each and every reader. Also include some humor if possible. Leave them wanting more, as the old show business cliche goes. After all, you want them to click your link to end up on your website.

* When selecting the topic, determine the focus through researching the keyword popularity. If you have an exceptionally long article, break it into 2 or more shorter articles.

* I always write using wordpad or some text editor so that I can avoid embedding those invisible codes that are part of any document that comes from a word processing program. However, I then paste the article into MSWord in order to get a quick word count and look for simple spelling errors. I don’t save the copy in the word processing program, though. I want to paste my article into submission forms in pure text format.

Hopefully, these strategies will not only improve your Internet marketing through increased traffic to your web site, but will also improve the quality of your articles and potentially start to build those relationships with future customers or clients.

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