If you have been reading some of the internet forums, the last Google update definitely caused quite a stir, and it’s left a lot of people asking the query “Is reciprocal linking Dead?”.

This latest Google update affected a heap of websites that trusted their reciprocal linking strategy to rank high in Google.

If a webmaster wished to outrank a competing web site, They would figure out how many links they needed from completely different websites with a certain PR rating and then start a reciprocal linking campaign to out rank their competitors.

This strategy was actually sound and was terribly effective. However most webmasters would swap links with anybody and everybody, therefore long as the site had a Google page rank (the upper the better).

Every link swapped was a step toward ranking higher in the search engines and beating out their competitors.

This strategy may have worked within the past when Google was not as sensible, but it appears Google has wised up to the present strategy. Thus, it’s not shocking that as Google and the other search engines get more refined {that the} effectiveness of reciprocal linking has diminished as an vital factor for ranking well in seach engines.

That brings us back to the query “Is reciprocal linking dead?”

Instead of asking yourself if reciprocal linking is dead, you should extremely raise yourself what outcome do you want to achieve together with your reciprocal linking strategy.

If reciprocal linking is your solely strategy to rank high within the search engines, then you must re-think your strategy because reciprocal linking is not quite dead, but it’s taken a huge hit.

I have not stopped my reciprocal linking ways as a result of I am aiming for the following outcomes:

1. To drive traffic to my web site from different relevant websites.
2. To feature price to my guests by giving them links to websites that they will be interested in.
3. If I rank higher within the search engines, then this is often a bonus.

Before swapping a link with another web site I am always mindful that if a visitor sees a link on my site, they correctly assume that I have suggested this web site to them, and, if the positioning I send them to isn’t relevant or terribly smart, then I loose credibility and a doable come back visitor.

Whenever I’m going to swap links with another website I forever raise myself the following questions:

1. What’s the opposite web site about and will it compliment my website?
2. Will my guests  realize this web site useful to them?
3. What’s the standard of the content of the web site?

If I think my guests can notice this site helpful I then observe the site from the webmasters point of view and ask myself the following questions.

1. How can their guests find my link? If a visitor cannot realize my link then how am I going to get any traffic.
2. Is there a link on their home page (ideally on all their pages) to their links directory?
3. Where is my link visiting be placed? Is it more than two clicks far from the house page?
4. Does the web site have a sitemap and is the links page included in the location map?

If, and only if the website passes the on top of criteria will I proceed with a link exchange.

A reciprocal Linking strategy may not be as effective to rank high in the search engines, but it still is a crucial part of getting targetted traffic to your website if done correctly.

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